 Sales Promotion
- Established Toronto office covering Canada
- Sales contact on a continuing basis with selected travel agents, meeting planners,
incentive companies and special interest groups in all primary market areas
- Toll-free number access across Canada
- Processing of telephone sales enquiries
Media Management
- Creation and distribution of press/media releases
- Assistance in selection of the targeted trade and consumer media advertising placement
- Creative writing services in both English and French
- Organizing escorted/unescorted research trips for individual journalists
Tour Operators and Wholesaler Development
- Facilitate wholesalers/tour operators
- A catalyst in bringing airlines and wholesalers together
- Provide ongoing reservation department training and create incentives
Education
- Conduct training programs for travel agents independently, at trade presentations and customized in-house seminars
- Develop and implement destination 'Specialist' programs
- Organize familiarization trips for travel agents
- Develop and implement 'Webinars'
Airline Relationship Management
- Well established contacts with all scheduled and charter airlines
- Development of new relationships with airlines willing to establish new routes
- Identifying growth opportunities for business to be developed from behind the gateways to extend to cities for convenient connections
Electronic Marketing
- Distribution of information via email deployment to retail agents and incentive travel planners
- Database development
- Fully employ the opportunities of utilizing consortia websites to benefit preferred destination status with information
- Webex seminars and training
 Trade & Consumer Shows
- Recommend and participate in carefully selected trade and consumer shows
- Booth design and build
Event Planning
- Product launches
- Special events
- VIP receptions
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